Kenya HardawayOpinion & ExpertsFX's Event Head Shares 7 Rules for Creating Effective Consumer ActivationsFX’s Kenya Hardaway shares her top tips for connecting with consumers, developing an event narrative, integrating technology, and more.April 17, 2024Page 1 of 1Top StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage FestivalExpedia celebrated New Orleans with a yellow parasol motif. Check out how it shaded guests from the daytime sun, then served as stylish decor come nightfall—and evoked conversations about culture and community.North AmericaWhat's New in Event Venues: In-Room Holograms, Nonalcoholic Cocktails, Loyalty Programs, and MoreSportsBehind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand PrixExperiential Marketing, Activations & SponsorshipsTech Bloom: See Inside Jeff Leatham’s New Immersive Floral ExhibitionEvent Design & DecorHow Dozens of Competitive Vendors Worked Together for This Over-the-Top Gala